Multi-Channel Ad Campaign Strategy

Target Audience

• Job Titles: Dermatologist, Plastic Surgeon, Aesthetic Medicine Specialist, Cosmetic Physician
• Industries: Medical Practice, Healthcare, Hospitals & Health Services
• Skills: Botox, Dermal Fillers, Laser Treatments, Aesthetic Medicine
• Groups: Members of professional aesthetic medicine associations
• Geography: Major metropolitan areas in target launch regions
• Experience: 3+ years in practice

Campaign Objectives

• Generate leads from qualified aesthetic medical professionals
• Build brand awareness among target audience
• Drive traffic to partnership information landing page
• Collect email addresses for nurture campaign

Ad Formats

• Sponsored Content: Native ads in LinkedIn feed highlighting partnership benefits
• Message Ads: Direct InMail to highly qualified prospects
• Text Ads: Right-rail and top-banner placements for awareness
• Lead Gen Forms: Pre-filled forms to capture interest with minimal friction

Budget Allocation

Total LinkedIn Budget: $15,000 (50% of total ad spend)

• Sponsored Content: $8,000
• Message Ads: $5,000
• Text Ads: $2,000

Target Audience

• Demographics: Medical professionals, ages 30-65
• Interests: Aesthetic medicine, cosmetic procedures, medical entrepreneurship
• Behaviors: Professional development, medical technology early adopters
• Custom Audiences: Website visitors, CRM list of prospects
• Lookalike Audiences: Based on existing doctor partners

Campaign Objectives

• Drive conversions (partnership inquiries)
• Increase landing page visits
• Retarget website visitors and partial form completions
• Build brand recognition through video views

Ad Formats

• Single Image Ads: Clean, professional visuals with clear value proposition
• Video Ads: Short testimonials from current doctor partners
• Carousel Ads: Highlighting multiple partnership benefits
• Stories Ads: Day-in-the-life content showing platform in action

Budget Allocation

Total Facebook/Instagram Budget: $9,000 (30% of total ad spend)

• Conversion Campaign: $5,000
• Video Views Campaign: $2,000
• Retargeting Campaign: $2,000

Campaign Types

• Search Campaign: Targeting high-intent keywords related to medical practice opportunities
• Display Campaign: Retargeting website visitors and reaching relevant audiences
• Discovery Campaign: Reaching potential partners across Google properties

Keyword Strategy

High-Priority Keywords:

• aesthetic medicine jobs
• dermatologist side income
• flexible medical practice opportunities
• aesthetic medicine platform
• home visit botox provider
• mobile aesthetic practice
• medical practice without overhead
• telehealth aesthetic medicine

Ad Extensions

• Sitelink Extensions: Direct links to partnership benefits, testimonials, and application
• Callout Extensions: Highlighting key value propositions (e.g., "No Overhead Costs")
• Call Extensions: Direct phone number for immediate inquiries
• Lead Form Extensions: In-SERP lead capture

Budget Allocation

Total Google Ads Budget: $6,000 (20% of total ad spend)

• Search Campaign: $3,500
• Display Campaign: $1,500
• Discovery Campaign: $1,000