Medical Aesthetics Marketing
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Campaign Scheduling Plan

Scheduling Overview

This campaign scheduling plan outlines the timing and sequencing of our multi-channel doctor recruitment campaign across LinkedIn, Facebook/Instagram, and Google Ads platforms. The schedule is designed to maximize impact through strategic timing, platform coordination, and optimization opportunities throughout the 8-week campaign period.

Week-by-Week Schedule

Week 1: Campaign Launch

LinkedIn:

  • Launch Sponsored Content ads focusing on "Practice Freedom" concept
  • Begin Text Ads for broad awareness
  • Budget allocation: 15% of LinkedIn total

Facebook/Instagram:

  • Launch Single Image ads with "Work-Life Balance" concept
  • Begin Video Views campaign with doctor testimonial
  • Budget allocation: 15% of Facebook/Instagram total

Google Ads:

  • Launch Search campaign with broad keyword targeting
  • Set up Display campaign for awareness
  • Budget allocation: 10% of Google Ads total

Week 2: Initial Optimization

LinkedIn:

  • Continue Sponsored Content and Text Ads
  • Launch first batch of InMail messages (25% of total)
  • Begin A/B testing headline variations
  • Budget allocation: 15% of LinkedIn total

Facebook/Instagram:

  • Continue Single Image and Video ads
  • Launch Carousel ads highlighting partnership benefits
  • Begin audience refinement based on initial engagement data
  • Budget allocation: 15% of Facebook/Instagram total

Google Ads:

  • Continue Search and Display campaigns
  • Begin keyword optimization based on initial performance
  • Budget allocation: 10% of Google Ads total

Week 3: Engagement Deepening

LinkedIn:

  • Launch "Income Potential" Sponsored Content concept
  • Continue Text Ads with refined targeting
  • Send second batch of InMail messages (25% of total)
  • Budget allocation: 15% of LinkedIn total

Facebook/Instagram:

  • Begin retargeting campaign for website visitors
  • Continue top-performing ad concepts from weeks 1-2
  • Budget allocation: 15% of Facebook/Instagram total

Google Ads:

  • Launch "Income Potential" search ad concept
  • Expand Display campaign to include remarketing
  • Budget allocation: 15% of Google Ads total

Week 4: Mid-Campaign Assessment

LinkedIn:

  • Comprehensive performance review of all ad formats
  • Scale budget for top-performing ads
  • Pause underperforming variations
  • Budget allocation: 15% of LinkedIn total

Facebook/Instagram:

  • Comprehensive performance review
  • Introduce new creative variations based on engagement data
  • Refine audience targeting parameters
  • Budget allocation: 15% of Facebook/Instagram total

Google Ads:

  • Comprehensive keyword performance review
  • Adjust bids and budget allocation based on conversion data
  • Budget allocation: 15% of Google Ads total

Week-by-Week Schedule (Continued)

Week 5: Targeted Scaling

LinkedIn:

  • Focus budget on top-performing ad concepts and audiences
  • Send third batch of InMail messages (25% of total)
  • Budget allocation: 10% of LinkedIn total

Facebook/Instagram:

  • Scale budget for top-performing ad sets
  • Expand retargeting to include partial form completions
  • Budget allocation: 15% of Facebook/Instagram total

Google Ads:

  • Refine keyword strategy based on conversion data
  • Expand to additional relevant keywords
  • Budget allocation: 15% of Google Ads total

Week 6: Creative Refresh

LinkedIn:

  • Introduce new creative variations to prevent ad fatigue
  • Continue scaling top-performing audiences
  • Budget allocation: 10% of LinkedIn total

Facebook/Instagram:

  • Launch new creative variations
  • Implement lookalike audiences based on high-quality leads
  • Budget allocation: 10% of Facebook/Instagram total

Google Ads:

  • Refresh ad copy for top-performing keywords
  • Optimize landing page experience based on user behavior data
  • Budget allocation: 15% of Google Ads total

Week 7: Conversion Optimization

LinkedIn:

  • Focus exclusively on highest-converting ad formats and audiences
  • Send final batch of InMail messages (25% of total)
  • Budget allocation: 10% of LinkedIn total

Facebook/Instagram:

  • Shift budget to conversion-focused campaigns
  • Implement bid adjustments based on quality of leads
  • Budget allocation: 10% of Facebook/Instagram total

Google Ads:

  • Focus budget on highest-converting keywords and ad groups
  • Implement automated bidding strategies for conversion optimization
  • Budget allocation: 10% of Google Ads total

Week 8: Final Push

LinkedIn:

  • Final push with urgency messaging ("Limited Spots Remaining")
  • Focus on highest-intent audience segments
  • Budget allocation: 10% of LinkedIn total

Facebook/Instagram:

  • Implement urgency messaging across all ad formats
  • Final retargeting push for all website visitors and partial form completions
  • Budget allocation: 5% of Facebook/Instagram total

Google Ads:

  • Final push with urgency messaging
  • Focus budget on highest-converting keywords and audiences
  • Budget allocation: 10% of Google Ads total

Dayparting Strategy

LinkedIn Optimal Times:

  • Tuesday - Thursday: 8:00 AM - 10:00 AM, 4:00 PM - 6:00 PM
  • Monday & Friday: 9:00 AM - 11:00 AM
  • Weekend: Limited budget, focus on Sunday evening 7:00 PM - 9:00 PM

Facebook/Instagram Optimal Times:

  • Weekdays: 7:00 AM - 9:00 AM, 12:00 PM - 2:00 PM, 8:00 PM - 10:00 PM
  • Weekends: 10:00 AM - 12:00 PM, 7:00 PM - 10:00 PM

Google Ads Optimal Times:

  • Search: Weekdays 7:00 AM - 10:00 AM, 7:00 PM - 11:00 PM
  • Display: Consistent budget throughout day, slight increase during evening hours

Note: All times are in the local time zone of the target audience. Dayparting will be adjusted based on performance data throughout the campaign.